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Pieroni Oil, a family history
The story of Pieroni Oil began more than 70 years ago amid the lush hills surrounding the city of Lucca in Tuscany, a region historically and naturally suited to olive cultivation.
It was in the 1950s when Marco Pieroni started the business in Colle di Compito, a small medieval village in the province of Lucca, driven by his passion for one of the most iconic products of Italy: extra virgin olive oil.
After some time, Marco decided to move the headquarters to Viareggio on the coast. These were also the years when his son Giuseppe joined the company, becoming so passionate about the trade that he became an expert and respected olive oil taster.
With growing experience in the field, Giuseppe took over management of the company from his father. Supported by his wife Roberta’s expertise in finance, he expanded the business with passion and dedication, selling various types of olive oil not only throughout Italy but also abroad.
Since 2024, Pieroni Oil has become part of Olio Fabbri S.p.A., enriching the product range with its heritage and reliability. Within Fabbri’s offering, it positions itself as the most accessible choice, guaranteeing quality and affordability. It is the ideal entry point for those who wish to enjoy the pleasure of authentic extra virgin olive oil every day, backed by the experience of a historic brand.
Our Products
Olio Pieroni’s story began over 70 years ago, among the lush hills surrounding the city of Lucca in Tuscany, an area historically and naturally suited to olive growing. Every drop of Pieroni olive oil is cold-extracted to preserve the quality and organoleptic properties of the product.
Extra Virgin Olive Oil
At the heart of the Pieroni range is an Extra Virgin Olive Oil that represents the quality standard of European oils. It is an affordable choice without compromising on quality. Ideal for both cooking and seasoning traditional Mediterranean dishes.
Organic Extra Virgin Olive Oil
Pieroni European Extra Virgin Olive Oil is also available with organic certification.
100% Italian Extra Virgin Olive Oil
The Pieroni range could not be complete without a 100% Italian oil, made from olives harvested and pressed exclusively in Italy.
Olive Oil
A great classic for the kitchen. Light and very delicate in flavor, it is perfect for cooking without weighing down the dish, preserving and enhancing the taste of every recipe.
Pomace Oil
An alternative to olive oil, mainly used in traditional preparations.
Olio di Semi di Arachide
Olio di Semi di Girasole Alto Oleico
Olio di Semi di Girasole
Contacts
Olio Pieroni
a brand of Olio Fabbri
Viale Europa, 33
55013 – Capannori (LU)
VAT n.: IT00507560464
Phone +39 0584 961075
Email info@oliofabbri.com
